Building Trust

In the fishery, we have a trust problem. It’s a problem with deep historical roots and there are many levels of trust issues, so it is not an easy one to overcome. But we need to find some solutions. For as long as I can remember, market research has continually shown that most consumers are hesitant about buying fish products, because they don’t understand the characteristics of different species or trust their own abilities to assess quality and turn the fish into an enjoyable meal. ...