Supply and Demand Imbalance Could Cause Long-Term Damage to Sector
The Lobster Council of Canada (LCC) is worried that 96-million pounds of lobster could be stranded without a home by the end of 2020.
The LCC is “concerned that the predicted imbalance of supply and demand could cause long-term damage to the lobster sector if there is not close collaboration and adjustments made as landings increase in May,” says its executive director, Geoff Irvine.
He said the LCC has developed a ‘Canadian Lobster Model’ that allows it to input market recovery ...
Lobster Council of Canada Marks 10 Years
Now in its 10th year of operation, the Lobster Council of Canada (LCC) “has evolved to be a self-funding lobster sector organization that represents the entire value chain from the wharf to the market,” says executive director Geoff Irvine.
“Over the past decade we have taken significant steps to improve the way the lobster sector works together and raise the value of the lobster resource for all,” said Irvine, who has been at the helm as executive director since day one.
LCC Submits Funding Proposal for Three-Year Marketing Strategy
The Lobster Council of Canada (LCC) has developed a three-pronged, three-year lobster marketing strategy it hopes is going to be a fit for the funding criteria of the Canadian Fish and Seafood Opportunities Fund (CFSOF).
“The market for premium protein is complicated and intense around the world,” said Geoff Irvine, executive director of the LCC.
“Canada has a strong brand position and we must take advantage of this to expand and diversify our market to ensure we return the maximum ...
Canadian Lobster Sector Lands a Jumbo Opportunity with the Canadian Fish and Seafood Opportunities Fund
This year the Lobster Council of Canada (LCC), the only cross-sectorial, cross-provincial industry association for lobster, has an unprecedented opportunity to fulfill our mission, to increase demand and price to fortify economic sustainability, rewarding everyone within the Canadian lobster value-chain.
The announcement came in early December of the long-awaited Canadian Fish and Seafood Opportunities Fund (CFSOF), a funding program to support the LCC’s important work. We must work ...
Marketing Strategy and Access Issues on Lobster Council’s Radar
The Lobster Council of Canada (LCC) is hoping to tap into the Atlantic Fisheries Fund (AFF) for funding under the marketing section of the Canadian Fish and Seafood Program component to support a revamped marketing strategy.
“We expect an announcement about the Canadian Fish and Seafood Program soon at which time we will be submitting a proposal summary and expect to be asked to submit a formal proposal for marketing Canadian lobster to the world,” said Geoff Irvine executive director of ...