Expanding Markets for Canadian Lobsters Through Marketing and Branding

With spring galloping along at a brisk pace, the lobster market becomes flooded as many areas re-enter the fishery after laying low over the winter months. This is the case for harvesters in New England and most of the Maritimes, but not for Southwest Nova Scotia, where over 1,600 vessels ply the waters between Digby and Halifax. With the emergence of larger fishing vessels, many harvesters in Digby, Yarmouth and Shelburne Counties fish the whole winter, albeit not every day, but as ...