Changing Markets

We catch fish because we can sell them and earn an income. We don’t intentionally catch fish for which there are no markets. We can earn a better income, if we have a better understanding of what markets want and are willing to pay for and if we then organize ourselves to provide it. It’s also important to understand that markets change over time, sometimes because of changes in what customers want — or can be enticed to buy — and sometimes because of changes in what can be ...