LCC Submits Funding Proposal for Three-Year Marketing Strategy
The Lobster Council of Canada (LCC) has developed a three-pronged, three-year lobster marketing strategy it hopes is going to be a fit for the funding criteria of the Canadian Fish and Seafood Opportunities Fund (CFSOF).
“The market for premium protein is complicated and intense around the world,” said Geoff Irvine, executive director of the LCC.
“Canada has a strong brand position and we must take advantage of this to expand and diversify our market to ensure we return the maximum ...
Canadian Lobster Sector Lands a Jumbo Opportunity with the Canadian Fish and Seafood Opportunities Fund
This year the Lobster Council of Canada (LCC), the only cross-sectorial, cross-provincial industry association for lobster, has an unprecedented opportunity to fulfill our mission, to increase demand and price to fortify economic sustainability, rewarding everyone within the Canadian lobster value-chain.
The announcement came in early December of the long-awaited Canadian Fish and Seafood Opportunities Fund (CFSOF), a funding program to support the LCC’s important work. We must work ...