Expanding Markets for Canadian Lobsters Through Marketing and Branding
With spring galloping along at a brisk pace, the lobster market becomes flooded as many areas re-enter the fishery after laying low over the winter months.
This is the case for harvesters in New England and most of the Maritimes, but not for Southwest Nova Scotia, where over 1,600 vessels ply the waters between Digby and Halifax.
With the emergence of larger fishing vessels, many harvesters in Digby, Yarmouth and Shelburne Counties fish the whole winter, albeit not every day, but as ...
Lobster Marketing Endeavour Stalls in Nova Scotia Due to Lack of Consensus
Geoff Irvine of the Lobster Council of Canada stated the obvious while being interviewed about the lobster industry in the Maritimes — a general agreement on marketing by the Nova Scotia industry won’t happen without the input of South West Nova.
A marketing strategy, while going ahead in New Brunswick and Prince Edward Island, has stalled in Nova Scotia due to the most productive lobster sector in Canada not being part of initial discussions at a lobster summit in Feb. 2014.
This has ...